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KAKIHARA Masao  Professor
Tokyo University of Science, School of Management, Department of International Design Management
Profile | Topics | Assigned Courses(14)
Refereed Papers(8) | Refereed Proceedings(22) | Other Papers(6) | Presentations(12)
Address 1-11-2 Fujimi, Chiyoda-ku, Tokyo, 102-0071, Japan
TEL : +81-3-3556-2505
E-mail Address
Homepage https://www.m-digital.org/
Information about TUS https://www.tus.ac.jp/academics/teacher/lightbox/727b.html
Pure
(Researcher Profiling Tool)		 https://tus.elsevierpure.com/ja/persons/masao-kakihara
Under-Graduate School
  • 1995, Kwansei Gakuin University Faculty of Economics 
Graduate School
  • 2003, London School of Economics Department of Management Doctoral Degree
Postgraduate Qualification
  • London School of Economics Ph.D. in Information Systems
Research History
  • 2003-2008: Engaged in research on technology adoption of mobile technologies
    2008-2011: Engated in research on online advertising and ad effectiveness models
    2011-2022: Engaged in research on consumers' information search behavior in the digital environment
    2022- : Engaged in research on digital content businesses, esp. eSports and video streaming
Employment History
  • 200304-200703 Kwansei Gakuin University, School of Business Administration, Lecturer
    200704-200803 Kwansei Gakuin University, School of Business Administration, Associate Professor
    200804-201107 Yahoo! Japan, Yahoo! JAPAN Research, Researcher
    201108-201303 Google Japan, Market Insights, Senior Research Manager
    201304-201806 Google Asia Pacific (Singapore), Consumer & Market Insights, Head of Research
    201807-202203 Google Japan, Consumer & Market Insights, Consumer Insights Lead, Japan & Korea
    202204- Tokyo University of Science, School of Management, Dept. of International Digital & Design Management, Professor
Research Keyword Consumer behavior in the digital environment, User insights methodology, Content business strategy
Research Area
  • Commerce (Management Information Systems, Digital Marketing, Content business)
Research Theme
  • Empirical research on behavioral and attitudinal change of e-sports players and stakeholders
  • Information seeking behavior of consumers in the digital environment
Academic Awards Received
Academic Society Affiliations
  • 2024.4.1 - 2026.3.31

    Japan Association for Consumer Studies 学会誌編集委員

  • 2019.4.1 - 2023.3.31

    The Japan Society for Management Information Director

  • 2010.4.1 - 2012.3.31

    The Japan Society for Management Information Director
Guest Professor
  • 2023.4.1 - 2026.3.31

    放送大学
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