東京理科大学　研究者情報データベース　

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KAKIHARA Masao Professor
Tokyo University of Science, School of Management, Department of International Digital and Design Management

Address	1-11-2 Fujimi, Chiyoda-ku, Tokyo, 102-0071, Japan TEL : +81-3-3556-2505
E-mail Address
Homepage	https://www.m-digital.org/
Information about TUS	https://www.tus.ac.jp/academics/teacher/lightbox/727b.html
Pure (Researcher Profiling Tool)	https://tus.elsevierpure.com/ja/persons/masao-kakihara
Under-Graduate School	1995, Kwansei Gakuin University Faculty of Economics
Graduate School	2003, London School of Economics Department of Management Doctoral Degree
Postgraduate Qualification	London School of Economics Ph.D. in Information Systems
Research History
Employment History	200304-200703 Kwansei Gakuin University, School of Business Administration, Lecturer 200704-200803 Kwansei Gakuin University, School of Business Administration, Associate Professor 200804-201107 Yahoo! Japan, Yahoo! JAPAN Research, Researcher 201108-201303 Google Japan, Market Insights, Senior Research Manager 201304-201806 Google Asia Pacific (Singapore), Consumer & Market Insights, Head of Research 201807-202203 Google Japan, Consumer & Market Insights, Consumer Insights Lead, Japan & Korea 202204- Tokyo University of Science, School of Management, Dept. of International Digital & Design Management, Professor
Research Keyword	Consumer behavior in the digital environment, User insights methodology, Content business strategy
Research Area	Commerce (Management Information Systems, Digital Marketing)
Research Theme	Empirical research on behavioral and attitudinal change of e-sports players and stakeholders Information seeking behavior of consumers in the digital environment
Academic Awards Received
Academic Society Affiliations	2019.4.1 - 2023.3.31 The Japan Society for Management Information Director 2010.4.1 - 2012.3.31 The Japan Society for Management Information Director
Guest Professor	2023.4.1 - 2024.3.31 放送大学