KAKIHARA Masao Professor

Tokyo University of Science,
School of Management, Department of International Digital and Design Management

Profile

Address 1-11-2 Fujimi, Chiyoda-ku, Tokyo, 102-0071, Japan
TEL : +81-3-3556-2505
E-mail Address
Homepage URL https://www.m-digital.org/
Under-Graduate School 1995, Kwansei Gakuin University Faculty of Economics Graduated
Graduate School 2003, London School of Economics Department of Management Doctoral course Completed program with degree
Postgraduate Qualification London School of Economics Ph.D. in Information Systems Course
Research History
Employment History 200304-200703 Kwansei Gakuin University, School of Business Administration, Lecturer
200704-200803 Kwansei Gakuin University, School of Business Administration, Associate Professor
200804-201107 Yahoo! Japan, Yahoo! JAPAN Research, Researcher
201108-201303 Google Japan, Market Insights, Senior Research Manager
201304-201806 Google Asia Pacific (Singapore), Consumer & Market Insights, Head of Research
201807-202203 Google Japan, Consumer & Market Insights, Consumer Insights Lead, Japan & Korea
202204- Tokyo University of Science, School of Management, Dept. of International Digital & Design Management, Professor
Research Keyword Consumer behavior in the digital environment, User insights methodology, Content business strategy
Research Area Commerce (Management Information Systems, Digital Marketing)
Research Institute Theme Information seeking behavior of consumers in the digital environment
Empirical research on behavioral and attitudinal change of e-sports players
Academic Awards Received
Academic Society Affiliations
2019/4/1 - 2023/3/31
The Japan Society for Management Information
Director
2010/4/1 - 2012/3/31
The Japan Society for Management Information
Director

Achievement